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Discord’s advertising push continues

As Discord’s budding romance with brands and advertisers continues, the platform has hired its first-ever chief business officer to scale up its sales and partnership business. Jules Shumaker, Discord’s new CBO, comes to the company with over two decades of gaming advertising experience. Most recently, she served as CRO of Unity between 2021 and 2024; ... Read more

The question is, for this foundational player base that loves us, we are the place to talk and play before, during and after games — and that requires a pace of adoption from endemic to non-endemic. In November 2024, Discord’s ad business expanded into film and television via a Video Quest promoting HBO’s “Dune: Prophecy” series. Shumaker’s answer made it clear that Discord is taking steps to maintain its core identity as a gaming-centric platform, despite the potential revenue that could come from expanding its ad offerings into other areas.

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