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Disinformation Campaign on Social Media Reached More Than 40 Million People - but Meta 'Alarmingly' Hasn't Revealed Culprits
The campaign pushed anti-immigration and Islamophobic content and fanned sectarian flames in Lebanon for months before the European and UK elections
Facebook’s parent company mentioned the offensive, spread mainly via social media ads, in its second quarterly Adversarial Threat report for 2024, but it was uncovered by Dr Marc Owen Jones and Sohan Dsouz of the open source intelligence community (OSINT). The methods used by the campaign – run via Vietnam – and its success in reaching such large numbers of people while leaving experts unable to identify the culprits raises serious questions around transparency and ability of social media platforms to combat orchestrated disinformation tactics. It would appear that eight years after the Cambridge Analytica scandal which included the illegal scrapping of Facebook data and micro-targeted advertising during the UK’s Brexit vote and the 2016 US Presidential Election, Meta and other social media platforms are still vulnerable to coordinated influence operations.
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