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Disney brings playable ‘advergames’ to Hulu and ESPN
More kinds of ads are coming to Hulu.
While Quiz Show presents a series of trivia questions, Beat the Block challenges viewers to land golf balls into specific targets using their remote. In its most recent earnings report, Disney’s streaming business inched closer to profitability after drawing more users to its ad-supported tier. It has also brought shoppable ads to Disney Plus made by Kerv, which show QR codes that link you directly to a product page.
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