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Disney says about 157 million global users are streaming content with ads
Disney announced Wednesday it has about 157 million global monthly active users viewing its ad-supported streaming content across Disney+, Hulu and ESPN+.
The company said that its Disney Advertising unit has "set out to define a globally consistent approach and methodology to estimate ad-supported audience numbers." It's providing the update and further insight into its ad-supported streaming business during the annual CES tech conference in Las Vegas, a go-to event for the advertising and media industry. In explaining the methodology, the company said the metric is derived from active accounts across Disney's three streaming services that have viewed ad-supported shows and movies continuously for more than 10 seconds.
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