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Disney+, Hulu and ESPN+ will start cracking down on password sharing | CNN Business

Disney is banning password sharing on its streaming services, following in the footsteps of competitor Netflix.

In an email to Hulu subscribers on Wednesday, the company said it would start “adding limitations on sharing your account outside of your household” beginning March 14. The move was hinted at by Disney CEO Bob Iger in August, who said the company planned to address the issue of password sharing in 2024. Disney’s updated user agreement terms came after a successful password-sharing crackdown by Netflix, which in new subscribers as password “borrowers” were pushed into creating their own subscriptions.

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