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Disney+ Launches Broad Password-Sharing Crackdown, Offers Paid ‘Extra Member’ Option
Disney, following the lead of Netflix, has widely rolled out a program aimed at converting Disney+ password-borrowers into paying customers.
This week, Disney+ began informing subscribers that its paid-sharing options are broadly available — offering users new ways to pay for access to Disney+ on behalf of family members or friends outside their household who may have been illicitly using their accounts. Anyone residing outside the household of a Disney+ customer “will need to sign up and pay for their own subscription or be added as an Extra Member to your account for an additional monthly fee to continue enjoying Disney+.” Ahead of the enforcement actions, Disney+, Hulu and ESPN+ earlier this year notified U.S. customers of changes to their subscriber terms, which now explicitly forbid users from sharing their log-in details with anyone who doesn’t live in their primary residence.
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