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Disney+ will unhinge its jaw and swallow Hulu in 2026
Disney is phasing out Hulu as a standalone app, but keeping the brand around.
Disney CEO Bob Igor said on an earnings call that having Disney+ and Hulu on the same tech platform should help the company reduce costs and provide it with more ways to package ad sales. For users, Iger said the unified app will offer an “improved consumer experience.” Iger and Disney CFO Hugh Johnston said merging the services “will create an impressive package of entertainment, pairing the highest-caliber brands and franchises, great general entertainment, family programming, news and industry-leading live sports content in a single app." On top of all that, Disney says it will soon (for the most part) stop disclosing subscriber numbers for Disney+, Hulu and ESPN+, following the likes of Netflix in taking such a step.
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