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DNA-testing site 23andMe fights for survival
Once millions used it to find out about their family histories - this week it was almost delisted. What went wrong?
But, from those heady days of millions of people rushing to send it saliva samples in return for detailed reports about their ancestry, family connections and genetic make-up, it now finds itself fighting for its survival. And of course this is a company that holds the most sensitive data imaginable about its customers, raising troubling questions about what might happen to its huge – and extremely valuable – database of individual human DNA. Its famous customers included Snoop Dogg, Oprah Winfrey, Eva Longoria and Warren Buffet - and millions of users were getting unexpected and life-changing results.
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