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Do an app’s privacy labels influence your decision to download it?
Apple introduced app privacy labels to help people better understand what data an app may collect, including what data is...
It was now easy for users to compare something like Signal, which collects virtually no data at all, and Facebook Messenger, which gobbles up anything it can use to sell advertising or better its services. However, in recent years, I have seen a growing conversation around whether these entirely self-reported labels located further down on the application’s App Store page still impact the user’s decision before hitting “Get” to install. As Apple continues to position privacy as a core value, the bigger question is how it can work with developers to increase transparency, better communicate data practices, and hold those over-declaring just to cover their asse t s legally, accountable.
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