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Do It in Jeans First

It was six months after my trek through the cloud forests of Peru when I learned I'm not supposed to hike in jeans. At least it's what I was told, on a different mountain range and continent, by a Seattleite guide who volunteered to lead a group of hikers around

At least it's what I was told, on a different mountain range and continent, by a Seattleite guide who volunteered to lead a group of hikers around the base of Mount Rainier in Washington. Start sooner, with less preparation or work Avoid committing too soon, when relevant experience is at its lowest Save money up front Avoid the sunk cost fallacy later Build grit and hone skills Build knowledge and experience to inform an upgrade, if there is one Leave room to enjoy and appreciate the eventual upgrade Still get enjoyment compared to not doing it at all Keep a growth mindset because there's no pressure to keep up appearances And my favorite: Keep things simple You don't need a six-month long branding project, an enterprise experimentation platform that would cost $100k+ and take months to implement, or a large-scale and expensive usability-testing solution... All of which were real suggestions people made and almost committed to before I intervened.

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