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Do Self-Service Kiosks Actually Increase Employment at Fast-Food Restaurants?
Instead of eliminating jobs, self-service kiosks at McDonald's and other fast-food chains "have added extra work for kitchen staff," reports CNN — and as a bonus, "pushed customers to order more food than they do at the cash register..." Kiosks "guarantee that the upsell opportunities" like ...
Instead of eliminating jobs, self-service kiosks at McDonald's and other fast-food chains " have added extra work for kitchen staff," reports CNN — and as a bonus, "pushed customers to order more food than they do at the cash register..." Kiosks "guarantee that the upsell opportunities" like a milkshake or fries are suggested to customers when they order, Shake Shack CEO Robert Lynch said on an earnings call last month. But even in these locations, McDonald's is reassigning cashiers to other roles, including new "guest experience lead" jobs that help customers use the kiosks and assist with any issues. Restaurant analyst Hottovy told CNN "If kiosks really improved speed of service, order accuracy, and upsell, they'd be rolled out more extensively across the industry than they are today."
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