Do things that don't scale, and then don't scale

Battlefield 6 players' complaints about UI are sinking in as devs promise main menu will be "constantly tweaked and refined," plus bigger maps than the beta will definitely arrive at launch: "It's not a big problem for us to have our ears to the ground and be very dynamic and open with those things"

Do Things That Don't Scale (2013)

The internet of 75 billion things gets NIST safety standards