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Do You Feel More Negative These Days? Blame the Algorithm
Consumer sentiment is more negative today than it was during the Great Financial Crisis in 2008. Could the difference be the rise of social media’s influence?
We live in a time where every click we make and every step we take generates metadata; sometimes just uttering a thought out loud can trigger an ad on a social media feed. Franklin Delano Roosevelt leveraged the new radio technology to deliver Fireside Chats that could bypass the press and talk directly to Americans about the New Deal. The FCC’s 1987 repeal of the Fairness Doctrine empowered the rise of politically aligned media and allowed conservative talk shows, in particular, to wield considerable influence.
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