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DOJ aims to break up Google’s ad business as antitrust case resumes | The remedy phase of Google's adtech antitrust case begins.
The remedy phase of Google’s adtech antitrust case begins.
US District Judge Leonie Brinkema has already ruled that Google operated an illegal monopoly in digital advertising, and now it's time to learn the consequences of that behavior. In its opening arguments in the AdTech case, the government claims Ad manager was intimately tied to the antitrust behavior, and its proposed remedies would pass muster under the standard Mehta employed. The company's proposal is just shy of nothing, suggesting it could make real-time bid amounts visible to everyone in auctions and end unified pricing rules to allow publishers to set different floors.
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