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DOJ claims Google has "trifecta of monopolies" on Day 1 of ad tech trial

Ad tech monopoly trial may hurt Google more than DOJ’s search case, experts say.

On Monday, Wood told Brinkema that Google intentionally put itself in this position to "manipulate the rules of ad auctions to its own benefit," The Washington Post reported. It won't be until December that the DOJ will even provide a rough outline of proposed remedies in that case, Reuters reported, with the judge not expected to rule until next August. Perhaps at the furthest extreme, antitrust expert Shubha Ghosh told Ars that "if this case goes against Google as the last one did, it could set the stage for splitting it into separate search and advertising companies."

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