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DOJ confirms it wants to break up Google's advertising tech monopoly
The US Department of Justice has confirmed its intention to pursue a breakup of Google's advertising technology business, escalating the stakes in a high-profile antitrust battle. The...
The big picture: A high-stakes legal battle over the future of Google's advertising business is set to unfold this September, as the US Department of Justice pursues remedies that could reshape the digital ad ecosystem. This confirmation came during a hearing where US District Judge Leonie Brinkema set a trial date for September 22 to determine the appropriate remedies following last month's ruling that Google illegally monopolized critical segments of online advertising technology. The trial scheduled for September will mark a critical juncture in this legal saga, which follows similar antitrust challenges Google faces in its search business and the ownership of Chrome, the dominant browser in desktop computers and all Android phones.
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