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Domino's retreats from Italy having failed to conquer the home of pizza (2022)
After seven years and an ambitious plan to open 880 outlets, the US chain’s local franchise files for bankruptcy
The US fast food chain’s departure from Italy after seven years followed a period in which the business was badly hit by the coronavirus pandemic, which in turn forced traditional Italian pizzerias to adopt their own delivery services. The company set out with ambitious plans of opening 880 outlets across the country by 2030, hopeful that it could win over Italian customers with pizza topped with pineapple. That said, Lazzaroni, an ex-general manager of Burger King in Italy, now works for Crazy Pizza, a restaurant owned by the former Formula One team boss Flavio Briatore on Rome’s plush Via Veneto where a humble margherita costs €15.
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