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Don Estridge: A misfit who built the IBM PC
Don Estridge broke all of Big Blue's rules to create the home computer. The company would never forgive him for it.
That role would fall to his successor, a humble, cowboy boot-wearing mid-level executive, out of favor and kicking his heels in the IBM corporate backwater of Boca Raton, Florida. There, lurking near-forgotten in his vast empire of typewriters, photocopiers and other low-level business electronics, was the Entry Level Systems (ELS) Facility, headed up by one of Rogers’s lieutenants, Bill Lowe. Estridge struggled to find ways to financially reward the core members of the PC team without promoting them into management positions—positions many of them didn’t want, because they took them further away from the hands-on engineering they loved.
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