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Don't Call It a Substack.

A blog about making culture. Since 1999.

But the reason Substack wants you to call your creative work by their brand name is because they control your audience and distribution, and they want to own your content and voice, too. The counter-argument people generally have is convenience (which I was more empathetic towards before great options like Ghost and Beehiiv and Medium even WordPress stepped up their game) and the theoretical benefits of network effect from being on Substack. so they could hang out in audio chats that were explicitly about destroying accountability media, they also took time out to fund Substack specifically so they could undermine major newspapers that they thought would criticize their interests.

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