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Drake says UMG and Spotify used bots and payola to make ‘Not Like Us’ seem popular


Was it really bots, Drake?

In 2024, UMG did not rely on chance, or even ordinary business practices, to “break through the noise” on Spotify, and likely other music platforms. It also accuses UMG of giving Spotify a lower licensing rate for “Not Like Us” in exchange for the streaming platform recommending the song to listeners. First reported by Billboard, the action isn’t yet a full lawsuit — Drake’s firm Frozen Moments LLC filed the pre-action petition, seeking information like UMG and Spotify documents and communications dealing with “Not Like Us.” Representatives for Drake, UMG, and Spotify didn’t immediately respond to a request for comment.

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