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Dubai Reality Check: An Indian VC's Year of Truth
By Asutosh Upadhyay, Co-Founder @ FortyTwo.VC
A solution that simply cuts costs misses the more nuanced needs: enhancing prestige, aligning with family business values, and offering something genuinely unique in a market where exclusivity matters. The most fascinating adjustment has been learning when to deploy what I call "Indian business DNA" (direct & value-conscious) versus adapting to the more relationship-centric, prestige-aware approach that works here. At a recent business dinner, I watched a newcomer Indian CEO repeatedly steer the conversation to ROI and timelines while his local counterpart was clearly trying to establish personal rapport first.
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