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Duolingo ‘killed’ its mascot with a Cybertruck, and it’s going weirdly well
Duolingo's mascot, Duo the owl, is dead. Okay, Duo isn't really dead (we think), but the language learning app committed so hard to this bit that its CEO,
Okay, Duo isn’t really dead (we think), but the language learning app committed so hard to this bit that its CEO, Luis von Ahn, read a eulogy for this beloved green bird on TikTok. Duo’s “death by Cybertruck” might very well be a distraction, but it gives people a way to channel their anger at Elon Musk’s empire at a critical time. By completing lessons on Duolingo and keeping learning streaks alive, users can gain enough in-app points to “save Duo.” A website that charts the progress in resurrecting this fuzzy green friend declares that time is running out, but does not say when time will run out — presumably because they will just revive the idiosyncratic owl once the goal is met.
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