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Duolingo teams up with Netflix to help ‘Squid Game’ fans learn Korean
Attention, players. You are about to compete in a new challenge—but first, do you know how to speak Korean? In preparation for Season Two of “Squid Game,”
Image Credits: DuolingoThe goal of this new offering is to help learners connect more closely with the series, Duolingo’s chief marketing officer, Manu Orssaud explained. According to Orssaud, the company saw a 40% jump in Korean learners thanks to “Squid Game.” Since its release in 2021, the series has garnered a massive fanbase, currently boasting 330 million viewers and 2.8 billion hours watched. The new TikTok game filter adds another layer of fun, allowing users to test their Korean skills with voice-activated challenges featuring Duo (Duolingo’s owl mascot) dressed in a pink guard costume.
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