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Dyson, techno-centric design and social consumption
On Dyson, techno-centric design and social consumption7th July 2025 As a design engineer I’ve spent plenty of time mulling over what ‘good’ design is. The question is complex and is a starting point for reflecting on our role as designers, how design should interact with society and what even constitutes design! I recently visited the Glasgow Zine Festival and picked up a wee zine about one man’s hatred of James Dyson, which has inspired me to put some of my own thoughts on the topic down in words.
The Dyson is styled like a science-fiction plasma blaster with neon colours and metallic-finish plastics, cyclone-heads visible through the top moulding, and an emphasis on geometry in the form. The Dyson embodies the machine age with the stainless steel, bold angularity and fighter-jet V. The design language communicates futurism, aggression and performance. The Warner Howard features a smoothly rounded form (powder-coated cast aluminium) that is easy to wipe clean and which you can’t set a drinks can (or drugs) on.
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