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E-commerce marketplace platform Mirakl acquires ad optimization startup Adspert
French unicorn Mirakl is announcing its third acquisition in three years with the acquisition of Adspert, a German adtech startup focused on e-commerce
As a reminder, Mirakl originally started as a software solution to add a marketplace of third-party resellers on top of your e-commerce website. Since 2012, Mirakl’s strategy has worked well as the company managed to sign big retailers, such as Best Buy, Carrefour, and Leroy Merlin. It’s a central dashboard to see your spendings, set targets and run ad campaigns with some automatic bidding happening behind the scenes.
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