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EA FC 24 was UK's best-selling game in 2023
The Fifa successor retained its position at the top of the gaming league table despite a rebrand.
Experts previously told the BBC that Fifa's success owed a lot to the deals allowing it to use player's faces and accurate replica kits. And EA made a big point of stressing that it had kept hold of those for its rebranded title, making itself the only game in town if you wanted to play as your footballing idol. CEO Kim Bayley said gaming "continued to show its ability to connect with people" last year, and despite the modest growth the industry "remains a leviathan".
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