Get the latest tech news

EA has teams looking at "thoughtful implementations" of ads "inside its game experiences"

EA CEO Andrew Wilson has revealed plans to "harness the power" of its game communities and use advertising as a "meanin…

EA CEO Andrew Wilson has revealed plans to "harness the power" of its game communities and use advertising as a "meaningful driver of growth" for the company. "But again, as we think about the many, many billions of hours spent, both playing, creating, watching and connecting and where much of that engagement happens to be on the bounds of a traditional game experience, our expectation is that advertising has an opportunity to be a meaningful driver of growth for us. "Motive, armed with cutting-edge Frostbite technology and compelling storytelling, is joining DICE, Criterion, and Ripple Effect to build a Battlefield universe across connected multiplayer and single-player experiences.

Get the Android app