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EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO | Advertising has an opportunity to be a meaningful driver of growth for us."
"Advertising has an opportunity to be a meaningful driver of growth for us."
EA CEO Andrew Wilson confirmed the company is considering putting ads in traditional AAA games — titles that players purchase up-front for around $70 apiece. In the Q&A part of EA’s latest earnings call, Eric Sheridan from Goldman Sachs asked Wilson about dynamic ad insertion in traditional AAA games. Some players deem this a distraction, but others accept it as a fact of life as long as the ads are placed naturally and unobtrusively — not going loudly in your face, blocking in-game content, or interrupting your gameplay just to tell you that you should buy this product or subscribe to this service.
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