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EA is prototyping in-game ads even as we speak
The company hasn’t learned its lesson.
Electronic Arts has a long, storiedhistory of trying to wring more money out of gamers after they’ve purchased a game — now, it appears, the company’s hard at work on its next generation of in-game ads. If you read the full question and answer (page 12), you’ll see that in-game ads aren’t the thing he’s most excited about. As a writer working for a website that relies on advertising, I guess I can’t take issue with that... but I can’t say hearing that makes me want to join the community for an EA title.
Or read this on The Verge
