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EA Says Generative AI Could Make It 30% More Efficient

EA CEO Andrew Wilson believes generative AI will "revolutionize" the gaming industry over the next five years. He predicts that the technology will allow for more efficient content creation, reducing development time from months to days. From a report: Greater efficiency coupled with "deeper, more i...

EA CEO Andrew Wilson believes generative AI will "revolutionize" the gaming industry over the next five years. From a report: Greater efficiency coupled with "deeper, more immersive experiences" will lead to significant audience expansion over the next few years and provide a "multi-billion dollar" growth opportunity, he said. And while FIFA 23 has 12 run cycles for how the players move in the game, EA Sports FC 24 has 1,200 created with generative AI.

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