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EA sets ambitious 100 million player goal for Battlefield 6 as development costs reach $400 million


Speaking to Ars Technica, several EA developers who have worked on the project expressed concerns that the company is setting an unrealistic goal by targeting 100 million...

Speaking to Ars Technica, several EA developers who have worked on the project expressed concerns that the company is setting an unrealistic goal by targeting 100 million players, a figure significantly higher than what any previous title in the franchise has achieved. To help the game reach its target, EA is collaborating with multiple studios, assigning different aspects of development to separate teams in order to build a more expansive experience that appeals to a wider range of players. The video, which was posted on X but has since been disabled for copyright infringement, showed a fleet of CH-47 Chinhook helicopters dropping combatants into a zone surrounded by a "destructive ring made of a compound called NXC."

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