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EA teams with Comcast and Peacock on EA Sports FC games
Electronic Arts, Comcast and Peacock announced a new partnership to coincide with the launch of EA Sports FC 25 and first anniversary of EA Sports FC Mobile.
Sophia Smith, a U.S. Women’s National Team Soccer player and a Comcast partner for the Olympic Games Paris 2024, elaborated on the design for the Xfinity kit featured in EA Sports FC 25. “As the nation’s largest Internet provider, we’re driven to deliver gig-speed WiFi and an ultra-low lag connection for gamers,” said Mark Cruz, senior director of brand partnerships for Xfinity, in a statement. “With customization content for both Xfinity and Peacock being introduced into FC 25, especially in conjunction with an athlete like Sophia Smith, we’re both expanding on options available to our players and recognizing our partners in an authentic way through our platform.”
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