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EA, Jagex, and Miniclip broke loot box advertising rules
The UK's Advertising Standards Authority has upheld complaints against EA, Jagex, and Miniclip for failing to disclose …
Xiao's complaints challenged ads by EA, Jagex and Miniclip for being "misleading because they omitted material information" - the presence of loot boxes - in paid promotions on Facebook. Eurogamer Newscast: News Quiz of the Year 2023!The ASA upheld all three of the complaints, which were filed against EA and its mobile game Golf Clash, Jagex and Runescape, and Miniclip and 8 Ball Pool. EA and Jagex are members of the working group which represented the games industry to help the UK government form new regulation to restrict access to loot boxes for children in July 2023.
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