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Early Thanksgiving online sales numbers are up 7% YoY to $15.6B, on par with pre-pandemic trends


Thanksgiving weekend has long been seen as the traditional start to the most important sales period for retailers, and so far, the indication is that

Thanksgiving weekend has long been seen as the traditional start to the most important sales period for retailers, and so far, the indication is that we’re in for a strong holiday season for e-commerce. The economy indeed still remains wobbly in multiple markets, so retailers are sweetening the deal to get shoppers to part with their money. After waiting all year for the best deals of the season, shoppers are finally ready to make their holiday purchases and are flocking to their favorite sites via their mobile devices,” said Caila Schwartz, Director of Consumer Insights, Salesforce, in a statement.

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