Get the latest tech news
EB Games Canada president wants to return to Canadian roots
Jim Tyo discusses the ambitious plans to reinvigorate the brand following its purchase and rebrand by entrepreneur Stephan Tetrault.
In a wide-ranging interview, he talked about the Canadian significance of the name “EB Games,” GameStop CEO’s controversial comments about “wokeness and DEI” in Canada, plans to expand in-store events and experiences, and more. And ultimately, I think that decision was made by global because the meme craze was in full effect, and the GameStop brand had been elevated to a level we never thought possible. Fans line up at the flagship GameStop Canada location at Toronto’s Yonge and Dundas for the midnight launch of The Legend of Zelda: Tears of the Kingdom in May 2023.
Or read this on r/technology
