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eBay acquires Caramel to reduce risk and complexity of online car sales


eBay has announced plans to acquire Caramel, a startup that helps car sellers and buyers complete the final steps of the transaction.

E-commerce giant eBay has announced plans to acquire Caramel, a startup that helps car sellers and buyers complete the final steps of the transaction — including verification, financing, paperwork, ownership transfer, insurance, and more. But more than that, Chris Prill, general manager at eBay Motors, says the acquisition is all about “creating trust” in the vehicle buying process, helping buyers and sellers avoid scams. Prior to joining TechCrunch in June 2022, Paul had gained more than a decade’s experience covering consumer and enterprise technologies for The Next Web (now owned by the Financial Times) and VentureBeat.

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