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Eco Cycles or How I Feel About Technology


28 March 2025 Umberto Eco, the author of The Name of the Rose and Foucault’s Pendulum (my personal favorite), wasn’t just a brilliant scholar—he was also a bit of a geek. He once wrote an essay comparing Macs to Catholicism and PCs to Protestantism.

Umberto Eco, the author of The Name of the Rose and Foucault’s Pendulum(my personal favorite), wasn’t just a brilliant scholar—he was also a bit of a geek. I call it the Eco Cycle: the lifecycle of a technology that starts as a powerful edge for early adopters and gradually decays into dysfunction as it goes mainstream. Richard Dawkins gave us the selfish gene—the idea that genes behave in ways that ensure their own survival, even if it comes at the organism’s expense.

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