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Eco-friendly startups are turning to treeless toilet paper
Toilet paper wipes out thousands of acres of Canadian forest each year, and demand for it is growing.
Some of the most popular toilet paper brands score an F on sustainability from the National Resources Defense Council because they are made almost entirely from forest fiber. New products from Whole Foods, Green Forest, Who Gives a Crap and a startup called Reel Paper, are transforming an industry that is ripe for disruption. New products from Whole Foods, Green Forest, Who Gives a Crap and a startup called Reel Paper, are transforming an industry that is ripe for disruption.
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