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Eddy Cue explains why Apple won’t make a search engine

Cue says DOJ’s proposed remedies will “hamstring” Apple.

Last week Google proposed a three-year ban on strict long-term exclusivity deals involving any ”proprietary Apple feature or functionality.” If this Court prohibits Google from sharing revenue for search distribution, Apple would have two unacceptable choices. Apple also noted in the filing that it would have to adopt targeted advertising as a core service to make search viable, which would fit badly with its privacy-focused business model.

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