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Elizabeth Holmes' PR campaign continues

Even if Holmes is inside, her publicist is working overtime

During that process, she was fawningly profiled by The New York Times, as part of an image rehabilitation campaign: don’t call her Elizabeth, she’s Liz now. That gives people time to forget things like the grueling hours she expected from employees, the misdiagnoses of (variously) HIV and miscarriage, and — obviously — all the lies. I’m also not clear if the publicist is deliberately selecting incurious reporters, the ones who are easiest to play, or if doing any actual work seems like it is beyond the remit of People, but in some sense, it doesn’t matter.

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