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Ellison's Half-Billion-Dollar Quest To Change Farming Has Been a Bust
Oracle founder Larry Ellison's agricultural technology venture Sensei Ag has largely failed to deliver on its ambitious goals despite costing more than half a billion dollars, more than he spent to purchase Hawaii's Lanai island itself. Eight years after its founding, little of the revolutionary tec...
Oracle founder Larry Ellison's agricultural technology venture Sensei Ag has largely failed to deliver on its ambitious goals despite costing more than half a billion dollars, more than he spent to purchase Hawaii's Lanai island itself. Far from its original mission to "feed the world," Sensei currently grows lettuce and cherry tomatoes primarily for Hawaii's local market, while its Canadian operations supply some East Coast supermarkets. The company has pivoted to focus on developing software and robotics at test centers in Southern California, aiming to eventually license technology packages to other indoor farms.
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