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ELO launches to remake game marketing with community-first vision


ELO, a new community building studio led by esports and gaming veterans Roald van Buuren and Wouter Sleijffers, has officially launched.

ELO, a new community building studio led by esports and gaming veterans Roald van Buuren and Wouter Sleijffers, has officially launched. Since February 2024, ELO has been in stealth mode, working with industry leaders in gaming, and listening to the community, to identify the most important topics and issues facing studios and publishers. “Over the past few months, we’ve leveraged our networks to engage with people throughout the industry and from those conversations, one theme was consistent: community participation from origination to maturity has become an afterthought,” said Wouter Sleijffers, cofounder of ELO, in a statement.

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