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Elon Musk publicly dumped California for Texas—now Golden State customers are getting revenge, dumping Tesla in droves


The Tesla Model 3 dropped from first place to third, behind the Toyota Camry and the Honda Civic, among all passenger cars sold.

In California, where there are Teslas as far as the eye can see and rapid charging stations aplenty, new drivers are opting out of the $605 billion Elon Musk–led car universe. Musk is facing significant pressure from investors who want to see him adopt the norms of a more traditional CEO, step back from his grandiose social media presence, and provide a more concrete timeline for producing an affordably priced Tesla. market-intelligence firm Caliber found consumer interest in Tesla had declined from 70% in November 2021 to just 31% in February 2024, due in part to Musk’s apparent acceptance of right-wing conspiracy theories and other polarizing political views.

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