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Elon Musk says X plans to introduce ads in Grok’s responses
The move would help power X's struggling ads business following the departure of former CEO Linda Yaccarino.
“Our focus thus far has just been on making Grok the smartest, most accurate AI in the world and I think we’ve largely succeeded in that,” Musk said during the broadcast. “If a user’s trying to solve a problem [by asking Grok], then advertising the specific solution would be ideal at that point,” he said. The billionaire entrepreneur also plans to use technology from xAI, his AI startup, to improve the targeting of ads on the social network.
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