Get the latest tech news

Elon Musk says X plans to introduce ads in Grok’s responses


The move would help power X's struggling ads business following the departure of former CEO Linda Yaccarino.

“Our focus thus far has just been on making Grok the smartest, most accurate AI in the world and I think we’ve largely succeeded in that,” Musk said during the broadcast. “If a user’s trying to solve a problem [by asking Grok], then advertising the specific solution would be ideal at that point,” he said. The billionaire entrepreneur also plans to use technology from xAI, his AI startup, to improve the targeting of ads on the social network.

Get the Android app

Or read this on TechCrunch

Read more on:

Photo of Elon Musk

Elon Musk

Photo of Ads

Ads

Photo of Grok

Grok

Related news:

News photo

X plans to show ads in Grok chatbot's answers

News photo

Elon Musk Takes on Sam Altman, This Time Over the Chessboard

News photo

Meta used Flo menstruation app data to sell ads, jury finds