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Elon Musk sues Unilever and Mars over X 'boycott'
The social media site claims the firms unfairly deprived it of billions of dollars of advertising revenue.
In its lawsuit, X alleges that the accused firms unfairly withheld spending by following safety standards set out by a WFA initiative called Global Alliance for Responsible Media (Garm). Garm's stated aim is to "help the industry address the challenge of illegal or harmful content on digital media platforms and its monetisation via advertising". The video-sharing company Rumble, which is favoured by right-wing influencers, made similar claims in a separate lawsuit against the World Federation of Advertisers on Tuesday.
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