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Elon Musk's 'social experiment on humanity': How X evolved in 2024
New users? New algorithms? Or something else going on behind the scenes? The story behind the new changes on the social media site
Not only is it a place where certain high-profile politicians, governments and police forces share statements and views - but now its owner Mr Musk has directly aligned himself with Donald Trump, a relationship that could redefine how the bosses of other social media giants deal with the next US President. Regardless of the different political views their accounts express, I observed that in the last six months of this year their feeds have become dominated by divisive posts, and tend to feature more in support of Trump or in opposition to politicians and people across the world who are not seen to be aligned with the US president elect. I spoke to Twitter insiders about this for a Panorama investigation which aired in 2023, and they told me that, in their view, the company was going to struggle to protect users from trolling, state-coordinated disinformation and child sexual exploitation, putting this down to, among other things, mass layoffs.
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