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Elon Musk’s reputation is falling — and it’s taking Tesla with it


Musk’s behavior may be contributing to Tesla’s declining sales.

The Tesla CEO’s conduct has been repeatedly scrutinized since that point, with mounting controversies ranging from changing operations at X — the site formerly known as Twitter — to his frequent promotion of conspiracy theories and other harmfulrhetoric. If Musk’s polarizing behavior is impacting Tesla sales, it’ll be one of several factors at play — the company warned back in January that its growth in 2024 “may be notably lower” than last year as it prepares its vehicle lineup for 2025. Tesla also faces increasing competition from rival EV providers like Rivian and China’s BYD and attributed declining sales to manufacturing delays and shipping disruptions in its Q1 production report.

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