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Elon Musk’s Toxicity Could Spell Disaster for Tesla


Staggering sales drops, swastika-daubed EVs, companies culling fleet models, and fan-forum owners selling their cars—Elon Musk's alt-right antics are seriously impacting his electric car business.

Startup crowdfunded group Everyone Hates Elon has been distributing anti-Tesla stickers in London with left-wing outlet Novara Media reporting that “hundreds” of Tesla owners have returned to their parked EVs to find them defaced with hard-to-remove roundels featuring a grinning Musk plastered with a Hitler-aping toothbrush mustache and the request not to “buy a Swastikar.” Drugstore chain Rossmann, with 4,700 stores across Europe, has replaced Tesla in its electric fleet with other EV brands, citing the “incompatibility” of its corporate values and Musk’s ideology. Tesla sales dropped 13 percent across the whole European Union in 2024, according to data from the industry body ACEA, and just like in Spain and France, in many key markets the fall is still steeper.

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