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Elon Musk’s X just sued a nonprofit advertising group out of existence
A major ad industry group is shutting down, days after Elon Musk-owned X filed a lawsuit that claimed the group illegally conspired to boycott advertising on his platform.
“GARM is a small, not-for-profit initiative, and recent allegations that unfortunately misconstrue its purpose and activities have caused a distraction and significantly drained its resources and finances,” the group said in a statement Friday. The lawsuit claims GARM organized“to collectively withhold billions of dollars in advertising from Twitter” because the group was concerned that the platform had deviated from brand safety standards after Musk’s acquisition in late 2022. Four of those members — CVS, Unilever, Mars and the Danish energy company Ørsted — were named defendants in the suit filed in federal court in Texas Tuesday.
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