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Elon Musk’s X still struggles to grow subscription revenue


Elon Musk's plan to reduce X's dependence on advertising revenue by increasing paid subscriptions is still not taking off. According to a new, third-party

Quarter-by-quarter, the picture does look a bit rosier for X Premium, as Appfigures’ estimatesindicate that in-app purchase revenue growth jumped 30% from Q2 to Q3 after staying relatively flat in the prior period. Though rough estimates, these additional figures are also important because they’re a part of X’s plan to grow its user base via creator content. Regardless, Bloomberg reported earlier this year that X generated $1.48 billion in total revenue during the first 6 months of 2024, according to financial documents shared with regulators.

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